Hi, I’m Laura Elkaslassy, a Melbourne-based Profit First Professional and money mentor for entrepreneurs and small business owners.

I believe every small business owner can benefit immensely from the knowledge, connections and experience of a good money mentor.

My mission and passion is to ensure solo and small business owners not only understand what is happening in their business but also that they can pay themselves and make a profit.

My views and approach to business money management and profit generation is deemed pioneering in comparison to the norm of my industry. I look at profit and business finances from a perspective that you wouldn’t expect. I first started using the term ‘Profit Pioneer’ in early 2016 as a way to eloquently define the broad spectrum of services that I provide to my clients.

I was previously assessed for my personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others. All of this is true of my nature when it comes to business and accounting.

As a bookkeeper I help clients manage and understand their business finances to determine the profitability of their business.

As a money mentor I work with clients to maximise their profits and develop money management strategies to grow their business.

As a Profit First professional I assist clients with the integration and implementation of the Profit First money management method so that they can maintain good profits for the long-term.

At the core of all of the work I do with my clients, no matter the capacity I work with them, I am ensuring that Profit is a priority enabling my clients to grow their business in a sustainable way and be successful.

On top of all of that, I simply love to work with clients to help them succeed through strategic accounting and business management. I am driven to enable business owners to build sustainable businesses through learning how to generate profit, structuring systems for financial success, and earning the income they deserve.

Laura Elkaslassy Money Mentor

I’ve just watched this session,  SO FREAKIN’ GOOD. Has me completely rethinking and wondering why I’m thinking of corporate work. Such a fantastic session!

Cat Mason

Love your session Laura Elkaslassy. I’ve heard you talk about “towards motivation” before and it really resonates. So grateful to be learning Profit First Skills (and all the other things you and your team teach) as your student.

Therese Goggin

I liked all 3 pillars of success that Laura explained: Profit, Energy/Mindset and Strategy. It made me rethink my pillars.

Janine Jones

A bit about Me…

  • Certified Profit First Professional (Mastery Level)

  • Xero Gold Partner and Advisor

  • Quickbooks Online Pro Advisor

  • Pure Bookkeeping Licensee

  • Registered BAS & Tax agent

  • Full member of the Institute of Certified Bookkeepers

  • Certificate IV in Bookkeeping

  • Certified ‘Fix This Next’ Coach

  • Certified Sacred Money Archetypes Coach

  • Rapid Transformation coach

Laura has a talent for knowing what you need and when you need it. She generously shares her knowledge. My biggest personal win from working with Laura is to be able to work less and pay myself more.

Tracy Brockhoff, Business Owner, Profit First Professional, Bookkeeper.
Ricci-Jane Adams

Laura has changed my business for the better in every way. Efficient, responsive, clear and unflappable, Laura has taken my business to the next level. I am undoubtedly making more money now that I have this incredible money management team. My time has been freed up to work from my zone of genius, and I can sit back confidently knowing Laura and her team are working for my best interest. Thank you for changing my life!

Dr Ricci-Jane Adams, Entrepreneur, Author, Speaker, Trainer
Elisha Clark Halpin

Laura’s work has literally rocked my world! I am now in action around a business I have been dreaming of and now feel like I have tools to move forward from a solid perspective. Dispelling fears and creating actionable steps is a definite superpower! Laura is amazingly insightful, direct, and full of solutions! I had no idea working with someone on my business could be enjoyable and productive so quickly. I can’t wait for more!

Alisha Clark Halpin, Motivational Speaker

Laura will kick your arse (in the best way possible), keep you accountable and on track all whilst being the most encouraging supporter you can have. Working with Laura I have grown, and continue to grow, as a leader and business owner, my business efficiency and profitability have also increased, which has allowed me to spend more time with my family and in my volunteer roles without worry about the business as much.

Katie Crismale-Marshall, Profit First Professional, Author, Coach
Elle Roberts Worth Seekers Townsville Australia

The positive impact Laura has had on my business and therefore my life has been incredible! She is wicked smart, amazingly generous, beautifully patient and never ever makes you feel bad or silly for mistakes you may have made! She rocks!!

Elle Roberts, OBM, Agency Owner
Lynette Delane Business Tech Consultant
Laura takes the time to understand your business, where you want it to go and gives you practical, non-judgemental recommendations on how to get there. Focussing on making you a profitable business, Laura will be honest with you about your numbers and make sure you can sustain your business and yourself in it.
Lynette Delane

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